WHAT POLITICAL AD CAMPAIGNS TEACH AUTHORS

If you’re reading this, you already know authors are responsible for their book sales. This means, it really doesn’t make any difference whether your publisher is a worldwide conglomerate or you published your book. There are some differences but not many.

SPEND WISELY: We can learn a lot from political ad campaigns by translating their ad-spend analytics. For instance, politicians in the USA will spend $3 billion in ads campaigns for the November 2010 elections.

This is a lot of money to sell “yourself” yet makes a point. If it takes a multi-million dollar budget to promote one politician’s name, what chance do authors have to get recognition for their books on a very small budget? 

HERE’S HOW: The $3 billion breaks out into an author's doable local exposure! It costs the politicians but is available to you free or a small fee just for the asking.  Break out your budget/time using the same percentages political campaigns used:

LOCAL AD SPEND          WHAT YOU CAN DO
67% Local TV                  Find a hook and contact local producers
22% Direct Mail              Cost share postcard mailings with booksellers  
8% Local Radio               Use the same hook and contact local producers
2% - Web/online ads       Use blogs, twitter, newsletters,social networks

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