This morning I watched an interview between an internationally recognized CEO and a famous news anchor. Throughout the interview, and given her interview style on occasions, she needled the CEO in one way or another placing him on the defensive.
He handled it well despite his being annoyed—an undercurrent that was observed more so than displayed. It made me wonder: What’s the point of needling someone?
Why not use integrity versus camouflaging what you’re thinking. Needlers are ego-trippers and bullies. They’re bullies because they can be, either by a label that follows their names or because they’re bigger in some way.
Why didn't he just say in a very pleasant tone, "I admire your talent in so many ways but that crossed the line of mutual respect"? If you haven't noticed: Ego-trippers are insecure narcissists, invalidators and bad for business. Avoid them!
Then count success on your side by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you are instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
Sunday, March 27, 2011
Monday, March 21, 2011
COUNT YOUR “I’s”
How many “I’s” are there in your first paragraph? Does your company begin its media copy by telling us who you are? Why should we care?
Time upon time again, self-serving email newsletters cross a prospect’s desk and no one in that company’s marketing department has bothered to mention how a customer will benefit! Hmmm, maybe that’s too simple so here’s an analogy.
When you’re interviewing someone for a position, do you want to hear him yak on about how great he is or do you want to hear how his experience shines through when he’s describing what he can do for you?
Don’t buy your own press. Lead by thinking from your customer’s point of view. Start by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you are instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
Time upon time again, self-serving email newsletters cross a prospect’s desk and no one in that company’s marketing department has bothered to mention how a customer will benefit! Hmmm, maybe that’s too simple so here’s an analogy.
When you’re interviewing someone for a position, do you want to hear him yak on about how great he is or do you want to hear how his experience shines through when he’s describing what he can do for you?
Don’t buy your own press. Lead by thinking from your customer’s point of view. Start by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you are instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
Sunday, March 20, 2011
ASSUMPTIONS ARE FIREBRANDS!
I bought a picture frame yesterday that came to so-many dollars and 60 cents in change. Telling the cashier, “I think I have the 60 cents,” I reached into my coin purse and retrieved a handful of change.
The instant the coins were fully displayed on my palm, the young clerk leaned over and, with her elbows perched on the counter, began counting my change—for me! Stunned, I didn’t have time to respond as she quickly picked up the 60 cents and continued on with the checkout.
“What just happened,” I thought? It certainly was rude and the height of insult. Moreover, it was a blatant assumption I was incapable of counting my money myself! You might do this to a 3-year old but ask if she’s going on four!
As someone pointed out, “Don’t assume anything about anyone or anything. If you do, you risk making an ass out of u and me.
Build your company on solid knowhow and research. It’s far less expensive over the long term! Start by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you're instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
Thursday, March 10, 2011
LAZY PEOPLE
I have ZERO tolerance for pushy, freeloading, brain pickers who are just plain lazy. They USE others to GAIN knowhow instead of investing the time it takes to internalize knowledge and make it their own.
As someone pointed out recently, these are the same people who were brought up by parents who’s “NO” really meant “YES” if you nag long enough. This unbecoming trait becomes an ingrained, unconscious mindset which turns into flawed characteristics = lazy.
Build your company by finding, paying and hiring the best. It’s far less expensive over the long term! Start by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you are instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
As someone pointed out recently, these are the same people who were brought up by parents who’s “NO” really meant “YES” if you nag long enough. This unbecoming trait becomes an ingrained, unconscious mindset which turns into flawed characteristics = lazy.
Build your company by finding, paying and hiring the best. It’s far less expensive over the long term! Start by getting your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, you are instantly linked to videos, webinars, podcasts or whitepapers where you learn more without leaving the printed page.
Subscribe to:
Posts (Atom)
