THREE COPYCAT WORDS TO AVOID

Business leans on understanding product lifecycles—the word product meaning any and everything we use or sell. When this cycle is fresh it’s almost imperceptible but as it gains momentum, other companies, and people too, produce their own version of the thing.

But, and here’s the rub, too much of any one thing or a type of thing always dilutes its value and produces a has-been. Here are three worn out words at the top of their respective product lifecycles not only in terms of the words but the multiple-variants they represent.

• Green = What "green" exactly? 
• Proactive = An overworked adjective meaning what? 
• Social Media = An unleashed furry of joiner eyeballs because. . .?

Don’t follow. Lead! 

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