I DON’T DO FACEBOOK!

It’s not that I’m a contrarian; I’m too busy. Despite 500 million users and climbing, it’s also too early in the game to know if Facebook, Twitter and other social nets have legs. Legs? Having legs means the business model is so strong, viable and doable that it’s built on a firm foundation—e.g., eBay.

Learn the importance of a business model with legs. Get your copy of How to Develop a SMARTPLAN for Your Business from your favorite bookseller. It’s the first-ever interactive printed book. Using your smartphone to scan 2D codes, it instantly links you to videos, webinars, podcasts or whitepapers where you learn more.

HOW TO TURN OFF CUSTOMERS!

I was about to toss a few brightly colored silk flowers but decided to put them in 6-inch container and set them on the balcony. That was easy enough and besides, my workstation overlooks the balcony.

Bright flowers attract birds and if I set the small container in a large dish filled with birdseed, I thought,—ta-da birds! Within an hour a humming bird came to check it out and just as quickly flew away.

Customers are like that. Give them a dud and they’ll fly on to the real thing!

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