THE 3-SUCCESS SECRETS GOOGLE USED

SOCIAL NETS: Sites are only a phenomenon as long as users use them! And users only use sites if they think they benefit in some way. Depending on popularity alone isn’t a long-term sustainable business model, Twitter and Facebook included.


Google, on the other hand, has been a sustainable business phenomenon because it kept its core business model.


What’s that?
• Users have always needed to find something = search
• Users want what they want = simple
• Users want what they want when they want it = fast


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